Categories
Game Development Marketing/Business Personal Development

Get Energized and Stay Motivated with Slides from my April 18th IGDA Des Moines Presentation

Most indies pay little attention to their purpose, mission, and vision, but then again, most indies don’t have sustainable businesses. The vast majority don’t make $500 in a year.

Rolling the dice and hoping for a hit, or at least something that earns enough to fund the development of another game, is not a serious strategy.

And there are a lot of new new indie game developers struggling with motivating themselves to work on their projects for more than a few days at a time before the pain of the creative effort overwhelms any enthusiasm they had to be a game developer. There are always posts online asking for tips of staying motivated.

At the most recent IGDA meeting, I presented an updated version of my 2014 talk Playing the Long Game: The Vital Importance of Purpose, Mission, and Vision to Your Indie Game Development Business.

I’m running my business part-time as I have a day job, but doing a poor job of running GBGames as a full-time independent game developer from 2010 to 2012 taught me some major lessons about running a business. Other indie game developers could benefit from my experience.

While there is no video of the presentation, I uploaded the slides with notes in a few formats:

Knowing who you are and what you stand for will go a long way towards reducing the stress and pain and fear that can otherwise be a regular part of running your own indie game development business.

At the very least, it will give you the energy and motivation to keep working on your projects for the long haul.

Categories
Game Development Personal Development

See Me Present at IGDA Des Moines on Tuesday, April 18th

The Des Moines chapter of the International Game Developers Association meets every third Tuesday of the month, usually at the Gravitate offices, a workplace community for entrepreneurs, freelancers and remote workers.

At this Tuesday’s meeting, I’m excited to be presenting an updated version of my 2014 talk Playing the Long Game: The Vital Importance of Purpose, Mission, and Vision to Your Indie Game Development Business, sharing lessons that can be drawn from my experience running an independent game development business full-time between 2010 and 2012, and talking about what I’ve done with my business since then based on those lessons.

Many indie game developers dive into the business head-first with nothing much more than a vague dream and some hope, and often with disastrous results. My aim is to help you clarify your Why, your What, and your How so that your efforts are clear, focused, and more decisive, both immediately and in the long term.

I hope to see you at this free event, whether you’re an established game developer, an aspiring one, or someone who is interested in learning about the behind-the-scenes of games.

You can register for the IGDA Des Moines April meeting, mainly to ensure we’ll have enough pizza and drinks for everyone. B-)

Categories
Game Development Marketing/Business Personal Development

Looking Back on 2016; Looking Forward to 2017

Wow, it’s almost February? I’m incredibly overdue for the blog post in which I give a post mortem of the previous year and talk about my plans for the coming year.

Which isn’t to say that I’ve been doing nothing this past month. I just haven’t prioritized telling you about it over actually doing it. B-)

WHAT WENT WELL IN 2016

As I said in 2015, I improved my ability to remember my goals. I no longer did the equivalent of setting New Year’s resolutions that I forgot within weeks. Throughout the year, I knew how well or poorly I was doing according to metrics I tracked.

Unfortunately, it meant that I was very aware of how poorly I was doing most of the time.

Last year I set out to build on my success with remembering goals by focusing on what’s needed to actually accomplish those goals.

One big and important improvement I had was in the area of project planning.

In the past, even if tried to be formal about my project management, my actual planning efforts never amounted to more than creating a list of tasks.

Now, some developers find that they can do just fine with nothing more formal than a TODO list or two, and it worked fine for me if I just wanted to know WHAT to work on and maybe even in what order.

But when you’re a lone wolf indie game developer, you need to wear a lot of hats. I had no problem with donning the Software Developer Hat, but my Producer Hat was neglected and gathering dust.

So I might spend weeks working on a particular feature or task without realizing it because I never stopped to think about how the entire project’s progress was being impacted.

At the beginning of the year, I spent quite a bit of time in project planning mode. I even wrote about how I approached it in How to Create a Game Development Project Plan. Then I dove into executing the plan.

And I was very pleased at how well following the actual plan worked for me. Even when my project started running late and surprises appeared that I hadn’t planned for, having a more active Producer Hat meant that at any given time I was focused on actually shipping my game.

Which leads me to the next thing that went well: I shipped!

I published my business simulation game Toytles: Leaf Raking for Android.

I still need to write the post mortem for it, but it is my first finished commercial project in years. While there are still features and content I wished I could have added, I’m proud of what I put together.

The release of my first commercial game in years also gave me my first sales in years. After earning $0 in 2015, I like this new trend of actually earning money from my business.

Speaking of money, 2016 was also the first time I put together a detailed budget for my business.

I used to track my expenses and income as they happened, and my aim was to ensure I had enough money in my bank accounts to cover everything.

But I got tired of learning that my bank account balance was lower than expected, only to discover that an automatic renewal on domain names or web hosting had occurred. I felt like I should be able to anticipate such regular expenses instead of being surprised by them.

So, I put together a projected budget, which allowed me to see not only how much I anticipated spending in the coming year, but also when my expenses were expected to spike. For example, I knew that my annual web hosting renewal was coming up in August.

And then I tracked my actual expenditures against the budget. It was eye-opening, and not just because I was able to quickly learn that my web host increased its rates without telling me before autorenewing. B-(

As a side effect of being hyper-aware of where my money was coming and going (er, mostly going), I also added to my budget a plan for a monthly investment into my business. I managed to add a significant amount of money into my business bank accounts by the end of the year.

Also, I updated my website, which is something I’ve been meaning to do for quite some time. My blog used to be completely separate from the main site, and now it’s integrated.

WHAT COULD HAVE BEEN BETTER IN 2016

Aside from my newly detailed budget and more robust project plan, I didn’t have plans for much else.

I wish I had spent some significant time on creating a promotion plan for Toytles: Leaf Raking. I had done some keyword research and put together a list of reviewer contacts, but most of my effort was spent on actually finishing the game.

Once it was nearly ready, I struggled to make forward progress on getting it in front of people. I realized quite late that the reason I was struggling was because I had no real plan to make it happen.

I didn’t even blog much about it, so I rarely mentioned it during development. I was a bit too accidentally secretive.

For a long time, I had a TODO item on my list to create a skill development plan for myself. I wanted to direct my learning more rather than pick up things haphazardly, but all of 2016 passed without such a plan in place.

I read 54 books, but only 8 were business related, of which I believe only one was game development related.

My project ran late. I didn’t plan for balancing the design, and so quite a bit of work to make the game feel complete wasn’t in the original plan.

Had I published it in three months, I would have had the rest of the year to figure out how to promote it. I wanted to try earning $1,000 by December 31st, but between the late release and my lack of promotion, I fell way short of that mark.

WHAT I WANT 2017 TO LOOK LIKE

2015 was about keeping my goals in front of me and establishing habits.

2016 was about being outcome focused. I logged more game development hours in 2016 than in 2015, but the more important thing was that those hours were aimed at targets.

In 2017, I want to focus on promotion and sales.

Which means I’ll be putting together concrete, specific, actionable plans instead of hoping and praying, or haphazardly trying to tweet about what I’ve made, which is basically the same thing.

I’ve already started the year with efforts to port Toytles: Leaf Raking to other platforms. More platforms means more opportunities for people to find my game. First up is GNU/Linux, mainly because it is my development platform and is easiest for me.

But what about making other games? Project planning is one thing, but product planning is another thing entirely. I have various ideas for new games, but I don’t want to be random about picking something just because it appeals to me. It will be easier to promote new projects if I do my market research and ensure my projects already appeal to players.

My blog has historically been about running an indie game development business, and so my audience has been other game developers primarily. My customers, however, aren’t going to be other game developers and aren’t necessarily going to care about what happens behind-the-scenes.

The thing is, I like writing what I’ve been writing on my blog and don’t want to stop. Can I address players more directly, or do I need to separate my business from my blog to do so?

I am confident when it comes to creating games, but thinking about selling them is both exciting and terrifying to me, the way new things often are.

2017 is when I challenge myself to be incredibly proactive about putting myself and my work out there.

Let’s start. Oh, and happy new year!

Categories
Game Development Marketing/Business Personal Development

GBGames in 2006 vs 2016

There’s been a meme going around in which indie game developers have posted photos of themselves today juxtaposed with photos of themselves from 10 years ago.

GB in 2006 vs 2016

It took me forever to find a 2006 picture of myself.

Let’s go back in time.

10 years ago, states were passing laws to ban the sale of video games to minors. It was after Bush was elected and everyone was falling all over themselves to prove they had “family values”, so a lot of governors were posing with moms and demonizing the great scourge of video games. In the end, each state had its law struck down as unconstitutional (which is to be expected when you base your law on versions from the other states that had been declared unconstitutional already), and it cost the states a lot of money.

I ended up voting 3rd party that year.

Roger Ebert was claiming that games could never be art. Again. And some high profile people in the game industry were arguing the same. I gave my thoughts back then in What Are Games Good For?.

Games were projected to double in revenue by 2011 driven by online and mobile gaming. Keep in mind that the iPhone wasn’t introduced until the next year, and so everyone was thinking mobile meant Java and Brew or Palm Pilots.

Digital Rights Management was in the news, whether it was about computer hardware, games, or things like the Broadcast Flag. I made my opinion known about how annoyed I was that people were so cavalier about it.

Nintendo’s Wii was released, and there was a day when everyone was talking about how ridiculous the name was. Then almost immediately everyone was used to it. I wouldn’t get one until 2009.

Steve Pavlina’s Dexterity.com shut down that year as he completed his transition from the game industry to the personal development industry. His game developer forums eventually became the IndieGamer forums, and his old game development articles turned up either on his site or elsewhere.

People were already comparing game development and photography. The indiepocalypse was quaint then.

The World Cup was in Europe, and the United States had one of their most epic matches against Italy, with both sides losing players before the final whistle. The US was defeated by Ghana to be eliminated in the group stages. Super disappointing. It took two more tries before they would beat them.

What was I up to?

In 2006, there were a lot of firsts for me. It was the one year anniversary of my blog.

I set New Year’s resolutions, and while I didn’t accomplish all of them, the major one was the formation of GBGames, LLC.

Back then, I was living with a girlfriend in an apartment in Chicago. I was working as a paid intern at the Chicago Mercantile Exchange in the UNIX group, and shortly after I formed my company, I got a software development job at WMS. It was across the street from Midway Games, and I worked on slot machines.

My cats, Diego and Gizmo, entered my life that summer. Before them, I never even had so much as a goldfish as a pet, unless you count the rooster my father brought home one time which I later realized was the dinner my mother prepared the next day.

They do this all the time

During crunch time, I would get home feeling dead, and the next thing I knew I would have both cats curled up on me as I lay on the couch. I hated crunch time, but I loved those moments with my cats.

Nap time

As someone interested in becoming a better indie game developer, I joined the Thousander Club. Back then, everyone was recently introduced to the idea that it takes 10,000 hours of practice to become an expert at something. Seriously, everyone who was blogging was blogging about it. If you work on your craft for a few hours a day, over the course of a year you would do about 1,000 hours, well on your way to becoming an expert in 10 years.

The Thousander Club was a way of tracking my hours and publicly holding myself accountable. Aside from the person who originally started it, I don’t remember too many people joining this club, but I would keep it up for a few years, although I never spent that much time in a given year on it. By the end of 2006, I had only 262.25 hours, only a little more than 25% of the goal.

I was working on a game I codenamed Oracle’s Eye, and I can’t remember what the game was about at this point. I remember a ball that could be bounced around the level by the player.

Oracle's Eye
Oracle's Eye It was a stick figure in 2005. I actually like the look of the tiles. Eventually I created a business man sprite.

Since I was writing the game from scratch using libSDL, I encountered and had to solve issues most kids these days get for free with their Unity3Ds and their GameMakers. I had to solve my own hit detection issues, such as the ball or the player entering and getting stuck in walls. I spent time learning the wrong and better ways to write code to make objects move around. Thanks to those early efforts, today I recognize certain issues before they become issues. That’s experience.

But I was bad at finishing my projects then. I had plans to submit a game to the Independent Games Festival that year, but I eventually started over with Oracle’s Eye Prime, which I also don’t have much of a recollection of. It was one of those “I’ve learned so much! This time I’ll do it better!” kinds of restarts. I never finished it, and I never ended up getting a game submitted to the festival. I was super frustrated with myself about that failure.

I switched to creating a Pong clone (I should write another one just to see how much faster I could do it today), and later a Space Invaders clone.

My Space Invaders clone.
I created this desktop image to inspire me to finish my project.
Note the orange “ship” which was originally blue.

I learned about accommodating color blind players when a tester asked me why my spaceship and background were the same color when they most definitely were not, and it has been something I’ve tried to be aware of ever since. See Game Design for the Color Blind Player and Making Your Game Accessible to People Who Are Color Blind.

I was just starting to learn about Agile software development and wondering how to apply it to my own efforts to make me more effective.

I joined the Association of Software Professionals the year prior and wanted to become more involved so I could get more out of my membership. A lot of indies joined back then, and many of them let their memberships lapse, which was too bad. I attended the Grand Rapids Schmooze and met a bunch of great people I’m still friends with. Eventually I became a board member and then president of the organization, something I didn’t really anticipate back then.

The next year’s resolutions included the goal of selling my first game, but I woefully underestimated how much I still had to learn about making games, let alone selling them.

And today?

Since then, I had saved up a chunk of money, quit my job, moved from Chicago to Des Moines, Iowa, all to go full-time indie and live the dream. I got quite a bit of feedback from people in the industry which I promptly ignored, then ran out of money and got a day job again after about two years. So, GBGames is back to a part-time effort for me.

So four years as an employee at a company making slot machines, two years being a full-time independent game developer, and now another four years as an employee, only now I don’t work on slot machines and the devices are quieter.

I went to GDC in 2011, so I could check that off my list. I met a lot of people I’ve only ever known through the Internet, including a bunch of people from Ludum Dare or the IndieGamer forums.

Ludum Dare meetup

These days when I learn that someone’s kid is really into Minecraft, I find that half the time they get super impressed when I say, “You know, I met Notch once.” The other half of the time they say, “Who?” That meeting, by the way? We talked about our Ludum Dare projects before he had to go handle some email emergency.

Shortly after GDC, I proposed to my girlfriend on the balcony of a castle in Europe. We got married. I still have two cats. I’m a home-owner now.

My four years working on slot machines taught me a lot about working on big projects, but my experience working on Stop That Hero!, writing and designing everything from scratch, turned me into a pretty good software developer. I leverage the knowledge and expertise I gained from game development at my current day job, which pays me well.

Stop That Hero!
I spent way too long working on this project, but I’m still very proud of what I was able to accomplish with it. It’s currently on the backburner indefinitely.

So, in general, I’m doing great. I’m fairly healthy. I’m getting paid very well to apply my skills and training daily. I’m fortunate to be married to a wonderful and incredible woman. I am living in a comfortable and spacious home. And again, I have cats.

And yet…

But my business isn’t doing well at all.

Part-time efforts means that things run slowly. What I thought would take me a matter of weeks ends up taking many months. And being slow in this industry is death when there are dozens of games being released daily. I learned about the importance of speed at GDC in 2011, so I knew this fact even before the market got flooded.

I once went to a talk by an entrepreneur who said working part-time on a business just isn’t sustainable because by the time you put something out there, others with more resources and time on their hands might have gotten there first. He said there’s a reason why many entrepreneurs end up divorced.

Well, that sucks. My priorities put being a good husband above my business, and I know other people make different choices in this regard, but I love my wife and can’t see ever deciding that my Limited Liability Company is more important than our partnership.

When I was single and younger, I could work a full-time job, then work for hours on my game development without too many worries. I was just undisciplined and unfocused then, so I didn’t take advantage of it as much as I should have.

Today, I’m better disciplined and more able to focus, but now my time is split quite a bit. I’ve learned that I can’t work on my business too much before I start getting rubberbanded back towards other responsibilities or my health starts forcing me to pull back.

The year prior to 2006, I assessed my ability to create at a very low value and identified it as my major weakness. It’s why I joined the Thousander Club, and I wish I put more time into it back then.

In 2006, I did 262.25 hours of game development. That’s about 1.4 hours a day, which isn’t much, but it can work. It didn’t really result in much that year, though.

This past year? I only did 259.5 hours of game development so far, although that number doesn’t include the 40+ hours of writing and 40+ hours of business planning and marketing I’ve put in. Yet, I had a plan, and I managed to publish. 10 years on, and I am still taking too long to work on a game, but at least I finish my games now.

Toytles: Leaf Raking
My three month project that took me 10 months to publish. I think it’s a pretty good business strategy game, and I’m REALLY proud of finishing this one.

Yes, it was meant to be finished in three months and took about 10, and even though I spent a lot more time on game design and balance as opposed to infrastructure and technical details, I still felt very frustrated with how slow this project went.

My wife pointed out that had I worked on it full-time, I easily could have done the almost 260 hours within three months.

Fair enough. I felt better. A little. It’s easy to get frustrated when you compare your struggles and efforts with the successes that other people publicize, or with the future possibilities. Saying things like “I’m a failure because I spent a year making a dinky game while this highly polished mobile game is making millions” is a good way to get yourself stressed. I went through that with my previous project.

You need to measure your progress looking back at where you came from. And compared to how I was in 2006, I’m way more capable as a game developer, as a software developer, as a partner in a relationship, as a business owner, and as a leader. I mean, I know terms like “the Dunning-Kruger effect” now.

10 years goes by quickly

But in 10 years, I’ve only published less than a handful of games commercially? Oof. I still haven’t submitted a game to the IGF. It’s not that I haven’t worked on games, but unless I take my Ludum Dare or One Game a Month projects and polish them up for release, they kind of don’t count except as ways I’ve gained experience with making games.

But again, when I think about what I have accomplished since 2006, it adds up to a few commercial attempts and over 20 different published projects that are more or less playable. Each Ludum Dare game jam or experiment adds to my expertise. Each finished project makes the next one that much easier.

So, I’ve grown quite a bit. And I did it my own way. And doing it my own way was part of the appeal of going indie in the first place.

I don’t know too much about what my life will be like in another 10 years. My wife and I will be middle-aged then. My cats are getting old and may not be there with us, which makes me sad when I think about it. I’m getting old, and I worry that I’ll fall behind in terms of my technical expertise with artificial intelligence and automation threatening once-secure jobs. I worry about continuing to miss out on opportunities. I feel out of touch with the game industry as it is. I worry about becoming a sad old man who refuses to acknowledge the futility of what he’s doing.

Frankly, I don’t have an exit plan. I don’t have an idea of a situation or point in time when I say, “Well, that’s it. I’ve hit the limit of what I will accomplish in game development for my lifetime.”

Ever since I went back on “corporate welfare”, I’ve been working slowly and trying to build up my business, with the expectation that it will all come together. I don’t mean getting lucky with a hit game, but that the business will eventually become sustainable as my full-time employment.

I have been aiming to build up streams of income, rather than hope for a big jackpot. But for a few years now I’ve been worried that the premise isn’t workable, that it’s not possible to do what I’m doing and expect great things eventually. I’d hate to think I’m limiting myself to mediocrity.

But I chose my current approach because there are certain things in my life that I value as more important. I’m trying to be the tortoise and shouldn’t get frustrated when the hares around me are sprinting by, often off cliffs.

Many of the game developers and blogs I followed back in 2006 are no longer around. Some retired. Some switched industries. Some gave up.

I’m still here, though.

And I expect to be here for another 10 years. In order to have more to show for it by then, I’m making plans to do more rapid and focused learning and hard work now to get me there. Part of that is rereading some of the advice people gave me in the last 10 years and reconsidering what I’ve ignored or misunderstood then.

Wish me luck!

Categories
Geek / Technical Personal Development

Open Source Taxes

Flash game developers may remember Flixel, the open source game dev library created by Adam “Atomic” Saltsman.

HaxeFlixel is the Haxe-based port that eventually became its own full-featured, mature library that allows for deployment across not only Flash but many other platforms.

The five-year-old project is an open source project using the MIT License. That license, unlike the GPL, does not require code changes to be released to the public.

While the MIT License is appealing to developers who want to leverage freely available code for their own projects, there is nothing to encourage contributions to the source code of a project that is under that license.

The terms of the GPL requires any modifications to be released, so it solves the problem of people taking advantage of the code but not contributing back. But if a project’s developers don’t want to make that requirement, would prefer to have the MIT License applied instead, and still have people contribute to the project, whether in monetary terms or source code, what can be done?

How We Paid Our Open Source Taxes documents how the HaxeFlixel project was able to “collect its open source taxes with smiles on all sides.”

In this case, the core contributors realized that the project founder lives in an area where the cost of living is much, much less than it would be in, say, San Francisco. Just $6,000 would be enough.

So rather than having a vague fundraiser and hoping to make a bunch of money to meter out as needed, they were able to make a hyper-focused plea with their IndieGoGo campaign to get enough money to gain a full-time developer rather than require the project to continue to be supported by an all-volunteer base of contributors.

It’s kind of like when you talk to people about how much money they wish they had in life. Some people talk about “a million dollars” as if it is a lot of money that they’ll never see in reality, and other people realize that they can get penthouse apartments complete with maid service in some exotic countries for less than the cost of a New York apartment, such as what Tim Ferriss described in The 4-Hour Workweek.

The trick is learning what’s really possible.

HaxeFlixel’s story gives some insight into not only how an open source project operates but also teaches the lesson that if you know exactly what you need, it’s a lot easier to ask for it.

Categories
Game Development Personal Development

The Internal Struggle on Doing Game Development Right

There are a lot of conflicting thoughts in my head about how I want to approach my efforts at creating games. Some of these conflicts are from seemingly contradictory pieces of advice I’ve received over the years, and some are just related to fear, uncertainty, and doubt due to inexperience.

On the one hand, I want to be prolific.

I want to quickly get a minimum viable product out there in the hands of customers, get their feedback, and similarly very quickly make an informed decision to either tweak the existing game or abandon it for a completely different project. If I can do this quickly enough, I have more chances to earn enough money to make these efforts sustainable.

On the other hand, I don’t want to put out junk. I don’t want to release half-finished ideas, non-workable games, or projects that aren’t anywhere near ready. I want the projects to have a chance, and in order to be proud of what I put out, I need to finish my games.

But on the third hand, I don’t want to work on my project forever, constantly tweaking, adding, and removing inconsequential features. You might call it “feature creep,” but I don’t think that name really describes the issue I’m worried about. It’s more like being so afraid of pulling the trigger that you distract yourself into thinking there’s more development work to do to avoid thinking about the hard work of actually releasing the game to the public.

There’s always unimplemented features and more balancing work that could be done in a game, right? As a developer, I KNOW how to do that kind of stuff. It’s easy to stay in the comfort zone of being the technician.

And when you work by yourself, it’s easy to forget to take off your Developer’s hat, put on your Producer’s hat, and think about deadlines and what work is optional versus what work is core to what your game needs. You need to ship.

On the fourth hand, I will become a better game developer if I work on more games more often. There’s that story from Art & Fear by David Bayles and Ted Orland about the ceramics teacher who split his class into two groups. One group was graded on the quality of a single pot on the last day of class, and the other group was graded on the quantity of pots produced by the last day of class.

It turned out that the group that produced the higher quality pots was the group graded on quantity, mainly because the experience of creating each pot also gave them insights into how to make the next pot better. Meanwhile the quality group spent more time merely thinking about how to make a quality piece of pottery, and when it came time to actually put in the work, they were not necessarily up to the task.

So, if I focus on making more games more often, I’ll make better and better games.

Of course, on the fifth hand, I don’t want to make throwaway entertainment that people pay little or no money for and pay little or no attention to. I want my games to have meat on their bones. I want my games to be the kinds of games I’d play.

On the sixth hand, I am not my customers, and I need to make sure I create games with a target audience in mind. I should find out what THEY want to play.

On the seventh hand, I’m creating these games, and the message these games put out reflects what I want to see in the world. I own my art, and they’re not “just games.”

On the eighth hand, I’m not working on games in a vacuum. There are other games being made by other developers, and I should make sure to spend some time playing those games.

I should research other implementations, see what other developers have tried, learn what works and what doesn’t, all without spending the effort myself.

I should listen to podcasts, watch presentations online, and read blogs more regularly.

I can leverage the experience of other people.

On the ninth hand, I’m a part-time indie game developer. There’s only so many hours in a day that I dedicate to being a game developer, and if I spend it playing other people’s games and watching other people talk about how they do their work, I won’t have time to do my own work and put out my own games. I barely participate in online forums anymore, and I finally understand all of those people who complained about the lack of time to participate in forums. Where does anyone in my position find the time?

There’s a difference between doing and learning how to do, and there is always more to learn.

There’s also always more to do, and doing is the hard part.

On the tenth hand, I hate that I’m ill-informed about what’s going on in the world of games and their development. I was blown away to learn that multiple people were making virtual reality games for the most recent Ludum Dare 48-hour game development competition, as it sounds like the kind of thing that still requires a huge upfront investment. Clearly I’m out of the loop.

On the eleventh hand, I’m an indie game developer, which means I define my own rules of engagement.

It’s not a race, despite the realities of opportunity costs and trends, and despite the realities of impending life events that change everything.

Success isn’t defined by money but by accomplishing goals, despite the fact that earning a significant income from this effort would be a great side-effect of those goals being accomplished, one that could help me set and achieve bigger and better goals. Money isn’t a goal, but it can be a measure of progress. But it also doesn’t have to be.

When you’re starting out, you look to people who already know what they are doing to provide some guidance. And they are often more than willing and able to share what they think works.

But in the end, it’s easy to get stressed out about meeting someone else’s expectations if you don’t take care to set your own expectations.

I’ve had people tell me what I should do and what I shouldn’t do. I’ve had people question decisions I made and ask why I didn’t make a better decision on a choice I didn’t know I had.

There is no wrong or right way to go about this process, though.

Some people swear by putting out prototypes daily. Others like to work in secret for months or years at a time.

Some people like to explore one game mechanic fully, and others like to experiment with lots of different concepts.

Some people like to put out fully formed games to be consumed, and others like to release early development builds for people to nibble on.

Some people throw spaghetti at a wall to see what sticks, and other people like to plan out an entire evening with a multiple course gourmet meal.

If I use the same criteria for the spaghetti-thrower’s efforts that EA uses for their heavily-invested and marketed blockbusters, it’s going to look like a lot of failures and flops are being thrown at a wall. That’s not the way to make a blockbuster hit!

But the spaghetti-thrower has different goals entirely. They’re not trying to put out blockbuster hits. They might not even be trying to make something commercially. They’re trying to gauge interest in prototypes, seeing if there is a significant amount of interest in something before putting a lot of time, effort, blood, sweat, and tears into a more substantial work.

Following EA’s playbook is probably not going to help them achieve their goal. They’ll probably stress out way too much to be useful if they somehow get it in their head that EA has the truth about How Games Are Made(tm) and that they are not following it.

While other people might have great advice for their own expectations of how things work, it’s a lot less stressful (although still pretty stressful) if you politely ignore them and create your own expectations. You have enough to worry about without second-guessing if you didn’t make games similar enough to how some celebrity game developer did.

It’s fine to seek out and get advice, and it can all be really great advice, but don’t forget to make your own path.

Categories
Game Development Personal Development

The Satisfaction of Building It Yourself

I like building my games with my own tech.

There was a game jam in which I used Stencyl, but otherwise, all of my projects have been based on my own hand-coded C++ with libSDL. I spent time figuring out how to write a basic game loop, how to design my software architecture, how to create simple buttons to interface with, and more.

It’s time I could have been spending designing games rather than implementing them. I know this fact.

And yet, I persist.

Over the years, I’ve been told to switch to Flash, or use an engine like Torque 2D or Unity. When XNA was released, I remember wondering if C# was going to become the dominant programming language in game development.

But my C++ game engine is still with me, and still relevant. Granted, it’s not as full-featured as some systems, and the asset pipeline is still a manual effort. But what it does feature is well-tested, and I know how it works.

There’s something about learning how to build it from scratch that makes development more enjoyable. My A* pathfinding algorithm might make oddly suboptimal paths, but learning how the algorithm works and figuring out how to implement it was a fantastic experience.

Debug Path

As you can see from this 2010 development shot of what ultimately became Stop That Hero!, the AI hero should have followed something like that yellow line rather than the path it actually took.

It’s sort of like doing my own home repairs. There are some things I’ll leave to well-paid experts, but other things shouldn’t be too difficult to do. For instance, replacing the toilet’s fill valve and flapper took a small trip to the hardware store to get a replacement part and then a few minutes of work.

A bigger project I finished recently involved putting lockable doors on shelves we have in the basement. My wife and I are getting licensed to become foster parents, and part of the requirements for our home’s safety include keeping flammable materials such as paint in a locked storage area.

Rather than buy a big expensive cabinet, I thought, “We already have these wooden shelves in the basement. How hard could it be to put up a piece of wood with some hinges and a padlock?”

Basement Shelf With Paint Cans

I measured the area I needed to cover. I bought the wood and had the guy at the store cut it for me as I didn’t own a power saw myself. I learned the screws for the hinges were longer than the wood was deep, and I found that you could get 1x4s to frame the wood to make it look nice while also giving the door the thickness needed for those screws.

Gizmo helping with 1x4s

Plywood, 1x4s, and a drill

Framed plywood

Spray painted doors

Door mounted with hinges

Finished product

In the end, the doors looked nice enough and were functional, although they are not perfectly centered, as you can see. It turned out that the dimensions I measured didn’t take into account parts of the shelf protruding in ways that would prevent the doors from fitting perfectly. The good news is that they look homemade. B-)

Now, it took some time. I had to go to the hardware store a couple of times to get all of the materials, and I had to spend time on it when I could have been doing something more important, like working on finishing my game before we have foster children in the house. Did this time and effort translate into a better return on investment than the $90 cabinet I thought we could avoid buying?

No. In fact, we probably overspent on the wood and other materials for other projects.

But there are some benefits to having done it myself.

One, I learned 1x4s are not actually 1 inch by 4 inches. I never knew this fact, but when you buy wood, you need to expect your 1x4s will be 0.75 inches by 3.5 inches. It’s about how the wood is when it is cut and rough versus when it is dry, planed, and made ready for sale. It’s just one of those things that I now know for future projects. Luckily, the screws I had to attach the 1×4 to the plywood weren’t too long, but that could have been another trip to the hardware store since I was expecting the nominal dimensions to be the actual dimensions.

Two, I discovered that I can improvise a carpentry job. I had not made plans, yet I was able to put together some decent looking doors. When I ran into trouble, such as finding out that the doors wouldn’t fit where I expected them, I was able to shift them to different parts of the existing shelf and keep going. I could easily have given up when I found out that the doors were just a little too big, but I made it work. If I was doing kitchen cabinetry, I would have been more careful, but this project was more about the functionality than the aesthetics.

Three, I have the pride of saying, “I built that myself.” There’s nothing like that feeling.

My game development efforts might result in projects that are somewhat askew like my basement shelf doors are. It might take me longer. The end result might be less than what I could have gotten had I leveraged someone else’s efforts.

I know.

But I am a much stronger developer than I was in the past mostly because of all of the from-scratch efforts I have put in. I did the research myself. I explored from first principles rather than taking the shortcut of an existing path. I understand the trade-offs involved in design decisions rather than accepting decisions made for me.

And in the end, when I release a game, I can say proudly, “I built that myself.”

It won’t likely be important to my customers. And it won’t likely be important to you. But as an indie game developer, I don’t have to pay attention to your criteria for what’s the best approach.

I can build it myself, a process I enjoy.

And next time, I will be more experienced and knowledgeable than I was before.

Categories
Marketing/Business Personal Development

Shoveling Someone Else’s Manure

In 2009, when I was running my own indie game development business full-time, I thought I would invest in my own education and paid for the premium subscription content of a popular Internet business and marketing podcast.

I thought that I would get through the material quickly as I had the freedom to dedicate all of my time to it. Then I could cancel it after one month of payments. Maybe two.

I ended up sticking around for much longer, and I can’t say it wasn’t useful, but the entire time I felt frustrated by the format. I can’t quickly peruse audio and video, and that was what most of the content consisted of. And as for the content itself, I felt like I had to get through lots of “witty” banter between the hosts to get to the gold nuggets, if there were any.

But I can’t complain too much about the content. I was clearly not their target customer. It was meant for people who might have no experience with software or computers, so it might work for other people just fine.

There were forums populated with such apparently satisfied customers who wanted to learn what it takes to run a successful business, and some made some good success based on applying what they learned.

Except it seemed like almost each and every one of them was making their success by taking what they learned from the premium subscription and repackaging and selling it to others in their respective niches.

One person was doing OK with selling on eBay before she took up the lessons, and by the end of it, she was making a good living selling an info product on how to run a successful Internet business with basically all of the same lessons from this premium subscription. You know, but geared towards eBay.

And she was just one example. It seemed like no one wanted to apply the lessons to run their own existing business more effectively. Instead, they seemed to have stopped doing whatever they were struggling with before and started their new business as Internet marketing experts based on what they learned from a premium subscription information product about being an Internet marketing expert.

To be fair, in the land of the blind, the one-eyed man is king. To the right audience, these people WERE experts. They now knew something that most other people didn’t. I’m not a C++ expert when compared to the people who speak at CppCon, but I am expert enough when it comes to where I am employed, and especially when it comes to my family who are “not computer people” at all.

But the thing that bothered me about the other subscribers to the premium subscription was that their expertise wasn’t really theirs. They learned some tricks and techniques from somewhere else, but they didn’t apply it to their own businesses. So what do they really know?

At least I spend a significant amount of time actually using my expertise, so when someone asks me something about C++, I have some real authority and experience to back it up. They basically turned around and shoveled their new marketing know-how to the ignorant people who were willing to pay them for the information. “If you want to be successful, uh, here’s what these other guys told me.”

And boom. Now not only are they experts, but they’re commercially successful experts with a paying audience, which only grows their authority.

The personal development field sometimes has a bad reputation in this regard. Some people are great successes who might be trying to share some insight into how they became great successes.

But other so-called successful people really only seemed to have become a success when they started writing books and giving speeches telling other people how to be successful.

I subscribe to Sunday Dispatches by Paul Jarvis, and in this past Sunday’s newsletter he talked about the “advice gold rush”. Apparently seven years later the problem I described above has only gotten worse, and in many industries. Jarvis linked to a colorfully-titled article complaining about it called The Creative World’s Bullshit Industrial Complex:

Being industry famous should be the result of some contribution to the world that the industry respects and wishes to learn from. Or insights unique and useful that it genuinely makes people’s lives better.

Increasingly “creative coaches” and people with “keynote speaker” in their Twitter bios are making their quest to earn authority a higher priority than the very reason they got into this in the first place. Fueling the Complex is alluring catnip that feels like you’re advancing your career the same way answering a bunch of emails just feels productive.

I’m not innocent. I know I’ve done my share of contributing to the Complex on this blog, especially early on. I shared advice as if I had some experience actually applying that advice in my own work, and in reality I was just shoveling someone else’ manure.

But my most satisfying and gratifying work is when I wrote about my own hard-won experiences. When I write about my own failures no matter how huge or my own successes no matter how minor, they’re mine to share. I can say I know what I’m talking about and have some small chance that I’m right.

When I have those experiences, often that’s when I truly understand what someone else was saying all along. That’s when I can make the associations between someone’s advice and my reality.

Categories
Personal Development Politics/Government

Being a Real Ally for Marginalized People in the Game Industry

I’m a white, straight, cisgender man. But I didn’t used to be.

In the past, I was just me. A unique individual human being just living his life like everyone else.

Then I started becoming aware of the fact that as a man, I live a completely different life compared to women.

I had my butt pinched once. It was by a woman passing by in a club when I was in Cancun on spring break in high school. It was such a novelty that I didn’t know how to react at the time other than with curious amazement that it happened.

All women, on the other hand, have experienced unwanted harassment from men. Some have experienced quite a bit, and some have received unwanted physical contact, and some have been physically hurt for resisting, and some have died.

And that’s just one general way in which we live different lives.

Then I started becoming aware of the fact that as a white man, I live a completely different life compared to people of color.

I got pulled over for speeding when I was in high school. I was nervous, and I got off with a warning. I had been pulled over for speeding maybe four more times, and I got a warning almost every time. One time I recall two officers on each side of my car, and another squad car appearing, and I wondered why there was so much overwhelming force. Everything was fine, though.

Black men, however, have to tell their children how to behave when, not if, they get pulled over so as not to give the officer any reason to believe they are in danger and an excuse to shoot first, ask questions later. Black drivers may drive the speed limit even if traffic is speeding around them to avoid getting into such dangerous situations in the first place. Some still get pulled over for Driving While Black. Some get harassed, some get physically hurt, and some die.

And that’s just one general way in which we live different lives.

Then I started becoming aware of the fact that as a cisgender man, I live a completely different life compared to transgender people.

One time in middle school I accidentally walked into the girls’ bathroom. It was on a different floor, and I didn’t realize I was in the wrong bathroom until I was washing my hands and noticed the lack of urinals and some strange dispensers on the wall. If I had been caught, I probably could have explained that it was an accident, and if I got in trouble anyway, it would probably have been a minor punishment.

Transgender people have entire states passing laws preventing them from peeing where they are most comfortable, which is scary because just peeing in a public bathroom has been a dangerous situation historically for them. Some have been physically beaten and some have died because other people became uncomfortable that someone different was in their bathroom.

And that’s just one general way in which we live different lives.

I used to just be a regular human being, but then I became aware of my privilege.

Privilege is about Society, not You Personally

I have a lot of privilege. I don’t have to pay attention to any of those things happening to people who aren’t white, male, and cisgender. I can continue to live my own life oblivious to it, because horrible things just generally don’t happen to me merely by virtue of me existing, and if something happens to a friend who happens to not be white or male or cisgender, well, it was probably a one-off because if it happened to me, it would be a one-off.

That’s privilege. It doesn’t mean I was given anything in life. It means societal norms are such that when I was born, I get to play the game of life on easy mode. No extra obstacles are thrown in my way due to me being me. No one is out to put me in my place, because my place by default is on top. I still have to play the game and exert effort, but I don’t have to work twice as hard to get half as much. People don’t look at me and assume I can’t possibly know what I need to know to do a job, so job interviews for software development positions don’t require nearly as much effort by me to impress as it might be for, say, a woman.

I don’t have to feel guilty about being privileged, as I didn’t specifically do anything to obtain that privilege. But I should be aware of it because how I tolerate the systems that allow that privilege means I’m basically tolerating the status quo for all of the marginalized people out there.

As uncomfortable as it may be to acknowledge this, my passive tolerance does, in fact, make me part of the problem.

But being made aware of it wasn’t easy.

Privilege is Invisible

I think it’s a much more profound challenge than it seems at first blush. It’s hard to communicate with people who have a very different frame of reference in life.

People with privilege don’t recognize that they have it, and so when they come into contact with someone who isn’t in their privilege bubble, it’s a jarring shock.

Privileged people see the world as meritocratic, and the idea that anyone has a disadvantage due to systemic issues is ridiculous specifically because they don’t see the system. To them, it’s just How Things Are.

They say things like “Why don’t you do what I did and work hard to get what you want instead of whining and hoping someone will give it to you?” without realizing that they were given the opportunity to work hard to get what they wanted without having to ask for it. They don’t see themselves as privileged because they worked hard.

They don’t see how what might be a minor and temporary inconvenience for them is yet-another-blow to someone’s dignity and welfare.

There’s that saying, “He was born on third base and acts like he hit a triple.” In a way, that’s everyone who has privilege. For people without privilege, many weren’t even allowed in the lineup.

For some (many?), being told that they need to go back to the plate to swing the bat and hit the ball before they can take a base, just like everyone else, is a setback.

Oh, and by the way, now there are more people who are allowed to participate.

It doesn’t feel like equality so much as the privileged person losing something. They start looking wistfully to the past as when things were better (specifically for them), and without getting too political about it, that’s how certain politicians seem to get so much traction with passionate voters by appealing to their bigotry.

People without privilege are much more aware of it because it is a constant issue in their lives. To them, someone with privilege must seem very obtuse. “How can they possibly not see what I see?”

It’s because their privilege is invisible to them.

So you have privileged people who don’t know they are privileged who might not have a mean bone in their bodies, and they might think of themselves as genuinely good. Yet they are part of the system. Being made aware of this fact, that they have privilege and there are systemic problems for people who don’t, and they should take some responsibility for being part of that system that allows for it, is a potentially ugly process.

Many go into denial because, hey, they are genuinely good people and don’t hate anyone! Some of their best friends are [insert non-privileged group here]! They didn’t personally do anything wrong!

And they might even be right on all of those counts, but it’s uncomfortable for them to believe that they fell down on the job of being more active in terms of even acknowledging privilege exists because it sounds like they should feel personally guilty about it.

So, if they ignore their privilege, the world goes back to the way it was when everything was a matter of pure merit and hard work, and it’s not their fault that other people are less well off.

Privilege is invisible to those who have it. Confirmation bias helps. And communication and spreading awareness is an uphill battle as a result.

Ok, You Have Privilege. Now What?

I think one challenge I’m finding is what to do now that I am aware of my privilege.

And I mean do, because being aware and not changing how I behave and act feels like it is worse than being unaware and blissfully ignorant.

I’ve been doing some research, partly for my own growth, and partly as research for my church’s efforts to ensure they are a welcoming organization for transgender people. A lot of the action steps I’m finding out there for allies are along the lines of “Don’t say this, don’t assume that, do make space.” All good, but after that, I feel like there should be more to it.

Like, ok, I get it. Don’t be a jerk, and treat everyone you meet as a human being. Learning about hurtful and appropriate language and micro aggressions and existing systemic oppression are details, but there has to be more to it, right?

I’m not saying my education is complete, nor do I want to downplay the importance of those details, but it’s one thing to see and recognize privilege, and another to do something about it.

But I feel like there’s a next step that I’m responsible for figuring out because no one is talking about it.

Most articles I’ve found for allies boil down to one of either two things: a list of do’s and don’t’s to help you be aware of your privilege, or a diatribe about how allies are failing at being real allies. It seems like every ally-related article I find focuses exclusively on the “be aware” part, or it laments how allies are falling short of actually doing more than making themselves feel better about being so progressive. There’s almost nothing out there that feels like set of a tangible actions and behaviors that would make a lasting difference.

The video game industry struggles like many industries with marginalized identities. Mattie Brice is a games critic and activist I’ve followed on Twitter for a long time who has written about this topic often. Recently she tweeted a link to her article which captures why things haven’t improved substantially despite the number of marginalized voices creating games these days.

Brice argues that despite progress on a number of fronts, it seems the status quo is still pretty much what it was, and it seems to be because that’s what supposed activists actually want.

That is, people asking for more diverse representations in games expect to play the same games we’ve always played. You know, only this time Ubisoft could figure out how to budget for the production of female models.

Right now liberal games people find the values of marginalized perspectives quaint, nice flavor that could be adapted or added on to what we already have, but not the main dish. So they aren’t necessarily against radical viewpoints, and definitely encourage them to exist, but only unsupported so change is as slow as possible.

This forces people who have the most to lose and are currently in danger to take the majority of the weight of moving things along.

This idea that marginalized people shoulder the brunt of the work of rising up against the systemic problems is something I was made aware of while talking about ways transgender people could feel more welcome at my church. I didn’t want to speak for these people as I worried it wasn’t my place to do so, but it’s exhausting for them to do everything on their own because they are fighting an uphill battle.

If I had to constantly talk about being a white, straight, cisgender man, and constantly defend every action or thought as a white, straight, cisgender man, it would, in fact, be exhausting. But since society sees me as the default, I don’t have to exert that energy.

So as an ally, what I could do is amplify marginalized voices rather than merely sit back silently. They have their own voices, and I can do much more than wait for them to feel comfortable enough to speak in a hostile environment. I can make the environment more friendly. I could share what they say.

But I could also do more.

We know that these people get less resources, both from games and society as a whole, and not changing how you consume and practicing what you value continues that divide. Said liberal masses are forcing marginalized creators into critical positions by being apathetic at best about the literal support the give while contributing to entities that maintain the status quo.

Marginalized creators don’t often have access to the marketing might of major publishers, and as a person of privilege, it’s easy for me to not even be aware that these creators exist, which contributes to their marginalization without my awareness.

From this article, I’m thinking that one of the tangible things I can do as someone with privilege is to make the extra effort to find marginalized voices. So when I think about buying a new science fiction book, for instance, rather than choose from a bestsellers list or merely on Amazon’s recommendations, I could actively seek out science fiction books written by authors I might not know about.

That’s not a difficult thing to do, but until Brice’s article, it hadn’t occurred to me to do it.

And if I address this in each aspect of my life, from where I eat to what I read children before bedtime to what movies I decide to watch to what I personally create, then I’m hopefully doing more than mere awareness and actually practicing what I value.

I’m going to continue to look for more, but being more conscious about where my dollars go is one tangible, impactful thing I can do to make privilege more visible. It doesn’t sound so hard, but I’m surprised there isn’t more about it out there.

Being that I have the awareness of my privilege to ignore injustice, it’s a moral decision not to ignore it. Being in a position of privilege, I feel obligated to do more than the bare minimum of merely not being a jerk. It will probably be exhausting work, but it’s already exhausting for the people who don’t have the privilege to avoid the work. It is wrong to sit on the sidelines and think I’m still a good person while other people suffer indignity, harassment, injustice, and death.

Categories
Marketing/Business Personal Development

Rami Ismail: You Don’t Stand a Chance in Indie Game Development

If you’re a new indie game developer hoping to make a living in the current market, you’re doomed. Supposedly.

At Control Conference 2015, Rami Ismail of Vlambeer, creators of Super Crate Box and Nuclear Throne, spoke about how unlikely a new indie game studio will survive its first game’s release.

He compared the ease of indie game development to the ease of photography. At some point in its history, photography became available to the masses, and professional photographers had to compete with amateur photographers who could point and shoot with results that were often good enough. It shook up the market for photographers. I’m sure somewhere there is an archive of articles about the photopaclypse.

Some of his arguments sounded familiar, and it is because they are. He makes the same argument that Jeff Tunnell made 10 years ago in his blog post Five Foundational Steps to Surviving as an Indie Game Developer, the biggest one being “Don’t quit your day job.”

Ismail highlighted specific aspects of running an indie game development business that most new indies haven’t thought about or don’t know very well.

Whether it’s underestimating how much funding is needed, overestimating the number of people needed to work on a game, or not giving enough attention to your sales plan (or your personal health for that matter), you are ill prepared to do at all well in the market.

Quite frankly, the arguments he made, as insightful as they are, are depressing to hear.

But then he reminded you that this isn’t about making a living from your first game. It’s about surviving to make that next game. And the next.

It’s about building upon your successes and your failures. It’s about learning all of those things he said you don’t know so that you go from having no chance to having some chance.

A bit of insight into that kind of hard-earned learning comes early in another talk from Control Conference 2015. Vogelsap’s Jeroen Van Hasselt gave a presentation on why the highly-anticipated The Flock failed in the market:

You can catch something interesting at 1:34 seconds in.

During his introduction, we hear: “Vogelsap is a studio that specializes in making thrilling 3-D experiences that we present in an event and adventurous-like manner.”

Part of the presentation talks about how the student-run studio grew up, and I recognized that statement above as a mission statement.

Most new businesses don’t give enough attention to vision, mission, and purpose, and in fact Ismail says “vision” is just a word that doesn’t mean anything, but it’s clear that the people at Vogelsap at some point learned about them in the course of their own thrilling adventure while creating and releasing The Flock.

Worrying about vision, mission, and purpose isn’t bureaucratic corporate mumbo-jumbo. It’s not a pointless exercise to pretend you’re running a real grown-up business.

Vogelsap is not just making games. They have a focus, which most indies don’t have. When you hear about a new game with their name attached to it, you are going to have some idea of what to expect, and it won’t be a casual match-3.

What’s great is when indies share their learning and hard-earned lessons with the rest of us. Sometimes we pick up the lesson easily because it is intuitive. Other times, we might not grok them until we go through the experience for ourselves and come out the other side with a realization that this was exactly what they warned you about.

Your goal is to grow your indie game development knowledge, which is why it’s important to, as Ismail suggested, prepare for failure while aiming for success. Experience is infinitely more valuable as a teacher.

But keep your day job in the meantime.

Or don’t. I didn’t, ran out of money after a couple of years, and eventually got a day job again. I was stressed more than I have ever been stressed before, but I learned much more rapidly.

You’re an indie. You get to decide your path.