Categories
Game Design Game Development Games Geek / Technical Marketing/Business

Measuring What Players Find Most Rewarding in Games

One of the problems game developers have is figuring out what players want. There are various papers, arguments, and forum threads on what constitutes fun and how to engineer it. Entire books may be dedicated to the question of what players like about video games. If we can find out what they like, we can make more of it.

The PENS model suggested in the article Rethinking Carrots: A New Method For Measuring What Players Find Most Rewarding and Motivating About Your Game seems to be a statistically significant predictor of player enjoyment. That is, someone has come up with a model that is incredibly accurate at predicting what a player may enjoy about playing video games.

The article is eight pages long and goes into some detail, but the Player Experience of Need Satisfaction model breaks everything down to three psychological needs:

  • competence
  • autonomy
  • relatedness

Competence suggests that players enjoy activities in which they can feel effective. Getting to the next level, finding the next item, and surviving the next zombie all allow the player to overcome challenges, and the player enjoys becoming better at these activities.

Autonomy simply means that the player feels he/she has a choice. A game that allows the player to choose his/her way through will be more enjoyable than a game that acts as if it is on rails.

Relatedness is about the fact that video game players are social animals. The article suggests this part of the model has only recently become relevant to the mainstream player, but I think that MUDs, BBS, and various multiplayer video games have existed for a long time. I am sure relatedness applied there as well.

What’s interesting about this PENS model is that it seems to be much more accurate at predicting the success and popularity of a game than trying to measure “fun” in other ways. One of the more interesting quotes:

Describing the player experience in terms of genuine need satisfaction, rather than simply as “fun,” gives the industry the deeper language it deserves for communicating what makes games so powerfully unique. It allows us to speak meaningfully about the value games have beyond leisure and diversion, diffuses the political bias against games as empty experiences, and provides an important new lexicon in the Serious Games arena where, as the name implies, fun is not always the primary goal. When we speak of games in terms of their satisfaction of competence, autonomy, and relatedness, we respect that this is both what makes them fun and also what can make them so much more.

Some new words to make it easier to talk about video games? I’ll take them.

Categories
Game Development Games Geek / Technical General Marketing/Business

Miss Out on GDC Again?

Last year, I had to enjoy the Game Developers Conference remotely, reading the coverage of the event by other indie bloggers.

Yesterday was the last day that I could get a discount to register for the March event. Even discounted, the prices are a bit steep, and I really would have liked to go to attend the keynotes and the tutorials. Since I am not a VIP or giga in any way, I had to settle for the Indie Expo pass. I could manage that price, even without the discount.

Before I registered, I checked to see how much airfare and a hotel room would cost for the week. Ouch.

I don’t want to miss out on GDC again, so I am trying to figure out how I can afford to go. I think if I can find someone to share a hotel room with, it won’t be so bad. Failing that, perhaps I may not be able to stay for the entire week. Maybe I’ll just stay for a few days, timing it so I can attend the Independent Games Festival.

No matter what, I don’t want to miss GDC again.

EDIT: Ok, apparently the pass I was going to purchase is now sold out, which means that the only way I could go is if I use the Expo pass. I don’t think it will be worth the cost for a hotel and the hassle involved if I can’t even go to the Indie Games Summit.

Categories
Games Marketing/Business Politics/Government

Inconvenient Copy Protection or Inconvenient Copy Protection?

I just got the latest issue of PC Gamer, and I was reading the letters to the editor when I came across the complaint of Jon Ferrell. Jon wrote about the annoyance and pain involved in needing to have a CD in the drive for no other reason but copy protection. Besides being inconvenient to have all of your game CDs available if you ever want to play any of them, if any of them break due to constantly being on the move, guess who replaces them? Not the manufacturer!

His letter continues, pointing out that the advent of hard drives eliminated the need for floppies to run all of your software, but then we regressed for the sake of copy protection. In fact, it got worse as we now have automatic, online checks for compliance.

So what is the PC Gamer response? “As much as digital rights management inconveniences paying customers, we find it difficult to criticize game makers for taking reasonable steps to protect themselves from widespread piracy.”

The editor goes on to say that now with systems like Steam, online checks make your CD-swapping days a memory…of course, some people don’t appreciate the fact that their limited bandwidth or their privacy are compromised in the name of copy protection. My favorite quote:

“If only someone would come up with an either/or scheme, where you could insert the disk or check in online, then we’d get the best of both worlds.”

WTF? Best of both worlds? Both worlds are pretty messed up, if you ask me, and it is pretty messed up to think that they are reasonable measures to take. It wasn’t too long ago when Stardock made the news for not using copy protection in Galactic Civilizations 2, and I seem to remember reading about it in PC Gamer, too. In fact, around that time, PC Gamer had an entire article dedicated to the problems with Starforce and rootkits. Best of both worlds? I’ll take the world of Stardock’s creation over draconian measures to protect companies from their paying customers , thank you very much.

Categories
Games Marketing/Business Politics/Government

Michigan Ordered to Pay Back Video Game Industry

A Michigan judge ordered the state to pay $182,349 to pay for legal fees the ESA incurred to challenge an unconstitutional law banning the sale or rental of violent video games to minors. Governments now owe or have paid over $1,500,000 in legal fees trying to pass unconstitutional laws, including the more than $500,000 owed by the state of Illinois.

You can read the ESA press release.

In his decision declaring the law unconstitutional, the judge dismissed the state’s claim that the interactive nature of video games makes them less entitled to First Amendment protection. “The interactive, or functional aspect, in video games can be said to enhance the expressive elements even more than other media by drawing the player closer to the characters and becoming more involved in the plot of the game than by simply watching a movie or television show. It would be impossible to separate the functional aspects of a video game from the expressive, inasmuch as they are so closely intertwined and dependent on each other in creating the virtual experience. Not only does the Act not materially advance the state’s stated interest, but it appears to discriminate against a disfavored ‘newcomer’ in the world of entertainment media. Thus, ‘singling out’ the video game industry does not advance the state’s alleged goal.”

Eventually taxpayers have to notice this waste, right? I mean, maybe the first time a government official authorizes an unconstitutional law, he/she made a mistake, but after so many end up failing for the exact same reasons, it has to be obvious that these officials are purposefully wasting our money and our time, right?

Categories
Game Development General Marketing/Business

Indie Game Dev Podcast: Interview with Thomas Warfield

I know you’ve missed him as much as I have, but Action has finally returned, and he brought along an interview with Thomas Warfield, creator of Pretty Good Solitaire.

He talks about how he accidentally got into making shareware games, that there always seems to be people saying that it is tougher to make money today versus yesterday, no matter when today is, and about trends in the industry. He also mentions that while marketing is great for getting eyeballs, a good game is needed to actually convert players into customers.

Categories
Geek / Technical Marketing/Business

Top 10 Geek Business Myths

Last month, Ron Garrett of Rondam Ramblings posted an interesting article called Top Ten Geek Business Myths.

Many new entrepreneurs fail because they focus on the wrong things. Filing for patents to protect an idea and getting millions in startup capital won’t help you one bit if you forget to focus on getting sales, and getting sales means you need to focus on the customer. The customer has needs, thoughts, and concerns. Address them, and you’ll be fine.

The bonus 11th myth, “After the IPO I’ll be happy”, addresses a fallacy that isn’t specific to entrepreneurs. I’d like to generalize it to the idea that happiness is “out there”. If you connect your happiness to some accomplishment or goal, you are basically saying that you won’t be happy unless you succeed. What happens if you don’t succeed? What if you change your goals? You should BE happy doing whatever you are doing. You shouldn’t become happy only once you finish. It otherwise sounds too much like work. If you don’t enjoy it, why are you doing it?

Categories
Game Development Games Marketing/Business Politics/Government

Illinois Anti-Video Game Law Appeal Rejected, Still Costing Taxpayers

According to Game Politics, Governor Blagojevich’s administration has not paid the ESA’s legal fees in the court fight over “Safe Games Illinois”, the law that the governor managed to pass last year before it was ruled unconstitutional. Since the payment of over half a million dollars has not been made, the ESA is now asking for almost $8,000 in interest.

Also reported at Game Politics, apparently Blagojevich appealed portions of the unconstitutional law, and the U.S. Court of Appeals for the Seventh Circuit has affirmed the initial ruling.

You can read the entire ruling at Game Politics.

And you can see why I voted third party in this last election. If not, let me point you to one of my earlier posts where I dissected the arguments used to support the unconstitutional laws. Statistics were used in a blatantly deceptive way, and the video game industry was targetted even though the same “supporting” arguments and evidence would have shown that the movie industry was even more of a danger to the children the law was supposed to be protecting. I personally became convinced that this law was just an example of opportunism and politics, and it showed me that I can’t trust this administration.

Categories
Game Development Marketing/Business

Wiki for Casual Game Marketing and Business

I learned at the Indie Gamer forums that a new section has been added to the Game Programming Wiki: Independent and Casual Games Articles.

Currently there are two articles available: How to Make Your Game Portal Ready and Casual Game Portal. There are also a number of article ideas listed, so feel free to add your own content.

Categories
Marketing/Business

16 Rules Poster Available from GoDaddy’s Bob Parsons

Bob Parsons has a famous set of 16 Rules. Many CEOs and leaders have a few principles or rules to live by, but Bob Parsons has made his rules into a poster.

I generally like to print out various sayings or lists and hang them around my office, whether at my day job or at home. The 16 Rules poster comes in a few sizes, but I think that it has a nice design as well.

Depending on the day, I find one or another set of rules applicable to my own situations. One of my favorites, however, is:

14. Solve your own problems. You’ll find that by coming up with your own solutions, you’ll develop a competitive edge. Masura Ibuka, the co-founder of SONY, said it best: “You never succeed in technology, business, or anything by following the others.” There’s also an old Asian saying that I remind myself of frequently. It goes like this: “A wise man keeps his own counsel.”

In other words, quit your whining, and do.

Categories
General Marketing/Business

Happy Curmudgeon Day!

Many people call today Black Friday because it is the day that most companies make all of their revenues from Christmas shopping, putting them back in the black. Stores open with lines long enough to rival a next-gen console launch due to just 6 hours in which almost all products are incredibly discounted. I didn’t know about this holiday many years ago, and I accidentally walked into a store during the middle of the sale. I figured it was just busy due to the fact that it was the first day of Christmas shopping. I picked up a copy of the Starcraft battle chest because it was only $15. When I finally made it to the register, I found out that it was $7. Good deal!

Since then, however, I have avoided Black Friday. Not because I don’t like sales, but because I don’t like the hassle of standing in a line that is snaking around the store just to buy one or two small products at a discount. Express lanes don’t count on Black Friday. My time is worth more than some discount.

And for the past few years, I have participated in the ritual of Baking. My girlfriend’s family spends the week after Thanksgiving baking cookies, brownies, and other sweets. My favorite have been buckeyes, which are peanut-butter balls dipped in chocolate. Multiple ovens are being used at once, egg timers ring almost every few minutes, and the smell of baked goods permeates the air. While there are still lots of people around, it is definitely better to be baking than it is to be standing in line to spend money.

And, of course, someone has to have a game console or two. I have played games such as Halo 2, Super Mario Strikers, and others due to my girlfriend’s cousin being a big gamer.

Have a good weekend, everyone!