Last month, Ron Garrett of Rondam Ramblings posted an interesting article called Top Ten Geek Business Myths.
Many new entrepreneurs fail because they focus on the wrong things. Filing for patents to protect an idea and getting millions in startup capital won’t help you one bit if you forget to focus on getting sales, and getting sales means you need to focus on the customer. The customer has needs, thoughts, and concerns. Address them, and you’ll be fine.
The bonus 11th myth, “After the IPO I’ll be happy”, addresses a fallacy that isn’t specific to entrepreneurs. I’d like to generalize it to the idea that happiness is “out there”. If you connect your happiness to some accomplishment or goal, you are basically saying that you won’t be happy unless you succeed. What happens if you don’t succeed? What if you change your goals? You should BE happy doing whatever you are doing. You shouldn’t become happy only once you finish. It otherwise sounds too much like work. If you don’t enjoy it, why are you doing it?