I believe I found this link through Gamasutra sometime ago: Breaking the Grip of Dominant Ideas In Games: What Serious Game Projects Have To Offer Entertainment Game Developers
It basically describes the positive impact serious games could have on general game development. One of the most interesting quotes challenged the prevailing theory that “ideas are a dime a dozen”.
The field of serious games â€“ with its intrinsic creative encounter of game developer and non-game professional â€“ the latter involved in the real strategies and â€œgamesâ€ of business, military, medicine, education, science and so forth â€“ could offer itself as a form of â€œoutside helpâ€ to entertainment game creators, even if this is a secondary effect. We game developers would be smart to take advantage of the opportunity.
Many people today in the game development (and other) industries see ideas as cheap. Youâ€™ve heard it said â€œIdeas are a dime a dozen.â€ This is not true. In fact, the idea that ideas are a dime-a-dozen is itself a dominant idea. What is true is that gimmicks â€“ or little ideas â€“ are cheap. Gimmicks are what is a dime a dozen, and everyone can think them up. True ideas, though, are exceedingly rare and extremely valuable. True ideas are visionary.