Marketing for DLC Results

The DePaul Linux Community had the technical presentation last week on Thursday. Before I reveal how well marketing did, I’ll note some general data regarding our previous presentations:

  • there are usually only a few people who show up (between two and six non-members is normal)
  • we usually only post fliers and tell people in our own classes

The difference in marketing this time around: I sent out an email to over 20 professors.

The difference in attendence this time around: we had over 15 non-members.

Only one of them could be directly linked to an email I sent to a professor. The rest said they found out about the event through the website (a marketing tool which I will need to make sure is working to its full potential) and through other friends. I don’t know how many of those friends knew about it from my letter to a professor. Still, this is very encouraging.

Also, we found a lot of people were very happy with the event, titled “Developing for the Modern Web”. Larry Garfield did a great job talking about the wonders of CSS. Many, myself included, were surprised at the number of things that you could do with it. My favorite comment on the feedback forms we had: “Excellent presentation. Thanks for sharing this ‘untaught’ knowledge!”

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